Resume
Career Highlights
Toyo Tire U.S.A., Corp.
April 2013 - Present
SENIOR MANAGER, PRODUCT MARKETING AND DEALER SUPPORT, 3/2021 – Present
Define the overall strategy and market position for the product portfolio.
Create brand training and retention programs that increase ROI.
Lead cross-functional teams to implement data-driven solutions.
Lead go-to-market plans that improve time-to-market by 33%.
Gamify training programs to increase engagement by 40%.
Inspire excellence resulting in three team promotions.
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PRODUCT MARKETING MANAGER, 1/2019 – 2/2021
Created the brand positioning and naming strategy that guides future products.
Oversaw B2B marketing and training programs.
Wrote copy and training materials to differentiate products.
Received the President’s Best Award for business achievement 2021.
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ECOMMERCE MARKETING MANAGER, 4/2013 – 12/2018
Launched the responsive website reaching 3.0M+ visitors per year.
Established a dealer portal with SSO that increased use by 80%.
Created the SEO strategy that is #1 ranking in the tire industry.
Siltanen & Partners
May 2008 - April 2013
MANAGEMENT SUPERVISOR
Managed key programs and launches for American Suzuki Motor Corp. $40-million account.
Analyzed sales and managed campaigns generating 50% sales increases in key markets.
Led a nationwide event marketing program that improved brand opinion for 75% of attendees.
Saatchi & Saatchi LA
May 2004 - May 2008
ACCOUNT SUPERVISOR
Managed the Effie award winning $200-million Toyota Tundra launch.
Integrated the retail, experiential, digital, auto show & multi-cultural programs for SUVs/Trucks.
Mentoring and leadership resulted in seven promotions among the team.